Formula Everyone is an initiative to promote inclusivity in motorsport with a powerful symbol to communicate that all are welcome in motorsport and its events.
A new motorsport flag is at the heart of the Formula Everyone campaign. It combines the checkered flag with the rainbow flag, an internationally recognized symbol for LGBT+ inclusivity.
Formula Everyone offers the opportunity to embrace our flag and message. In joining this cause, not only will motorsport help fight homophobia and transphobia in sport and in the communities that it serves, but it will also further break down possible barriers for new fans and consumers.
Formula Everyone facilitates important social change while driving a new demographic into motorsport and its events.
LGBT+ populations often feel isolated and disenfranchised and lack the support systems and resources they need to feel welcomed in and around the sport. Formula Everyone is a multi-platform campaign that brings messages of inclusiveness directly to the LGBT+ population in and around motorsport’s biggest events; with the simple message that everyone is welcome. This will promote positive change within motorsport as well as open doors for a new demographic of fans and future consumers.
In motorsport, flags are used to communicate vital messages to drivers. The Formula Everyone flag communicates the vital message of inclusivity to drivers and fans alike. This combination of the checkered flag and the rainbow flag, an internationally recognized symbol for LGBT+ pride, is the heart of the Formula Everyone campaign.
Formula Everyone is not a formal entity or organization, but rather a campaign with the simple objective of promoting LGBT+ inclusion in motorsport. More specifically, it is a menu of small but impactful opportunities for engagement for sanctioning bodies & race promoters to further engage those around them to promote LGBT+ inclusion in a meaningful way. Formula Everyone was conceived and is supported by BBDO Canada, You Can Play Project and Team Canada Motor Sport
The Formula Everyone campaign offers assistance to governing bodies, race event promoters, competitors, sponsors and others in the motorsport community to help ensure that messages of inclusion reach those who need it most.
Should your organization or event choose to engage in this campaign, we offer support in planning and executing the following activities when possible or available. Below are some of the action items that can be created for your event, should your organization or event choose to engage in this campaign.