Motorsport Industry Association Canada is pleased to welcome The Sponsorship Collective to the MIAC membership family.  The Sponsorship Collective are experts in corporate sponsorships, event sponsorship, asset development, asset valuation, inventory development, and sponsorship strategy.

The Sponsorship Collective consulting agency helps sponsors and sponsorship properties around the world exceed their objectives and secure optimum value for their assets.

Chris Baylis is the President and CEO of The Sponsorship Collective and a self-confessed sponsorship geek.  After several years as a sponsor (that’s right, the one investing the money!) Chris decided to cross over to the sponsorship sales side where he has personally closed tens of millions of dollars in sponsorship deals. Chris has been on the front lines of multi-million dollar sponsorship agreements and has built and coached teams to do the same.

After several years as a sponsorship consultant for The International Fundraising Consultancy, Chris launched The Sponsorship Collective with one goal in mind: To build best-in-class sponsorship programs for his clients.

Chris now spends his time working with clients to value their assets and build strategies that drive sales. An accomplished speaker, international consultant and head coach inside The Sponsorship Academy, Chris has helped his clients raise millions in sponsorship dollars.

How The Sponsorship Collective can help the motorsport industry
For the Canadian motorsport industry, The Sponsorship Collective consulting agency can assist drivers, teams, promoters, sponsors and more with audit and valuation services to assist in sponsorship marketing fundraising.  For MIAC members, the Resource Hub will house a repository of Sponsorship Collective training, templates, and educational webinars for members to learn from. Check out The Sponsorship Collective vendor profile here.